In today’s competitive industry, businesses know that they need to stay ahead of the curve. There are so many options for consumers to consider that businesses need to take the initiative to stay ahead of the pack and know what to expect. You need to learn how to start a business blog.
Perhaps that’s why blogging has become such an important part of business.
Consumers spend a lot of time on the internet. They read articles, they do their research, and they’re more well informed than ever before. Businesses realize this and take the necessary steps to stand out among the competition.
Businesses who have prioritized blogging are now 13 times more likely to enjoy a positive ROI than those who don’t. It makes sense, too. Blogging gets your name out there and helps you get discovered by consumers who otherwise may have never heard of you before.
Statistics like that make your business blog a pivotal part of your success. Because it is so important to engage your customers right away, your blog not only needs to have great quality content, but it needs to look the part as well.
Fortunately, you can look no further than this post. I have compiled 4 of the best WordPress themes and plugins for your business blog.
Top 4 WordPress themes for businesses
Divi by ElegantThemes
Arguably the most popular business theme around the internet right now, Divi is usually the first name that comes to any person’s mind when discussing business websites. It can be tweaked for any number of businesses, whether you want your business site to be corporate, creative, portfolio, blog, or anything in between. The layout is professional-looking and easily customizable, which makes it a great choice for people who lack coding skill. This can be done with the unique “Divi Builder” feature, which gives users the ability to create and customize any of the 18 pre-made layouts offered. It is fully responsive to both desktop and mobile as well, so it’s a great option for businesses everywhere.
Zerif Pro by ThemeIsle
This theme is fully compatible with WooCommerce, which means you can easily turn your business site into an e-commerce site in no time. It is great for businesses and creative agencies alike, and is fully responsive and mobile friendly. The unique drag and drop content builder makes page customization an absolute breeze. As as important with most business sites, it is completely SEO friendly and offers 6 pre-designed child themes to get you started.
Price: $99 for ThemeIsle membership
Houston by TemplateMonster
Houston is a sleek, modern website that is great if you want to bring a little bit of edge to your business site. The fully responsive layout includes MotoPress Editor, a drag and drop plugin that makes page building an absolute breeze. It also includes portfolio, testimonials, Google Maps, social media integration, and optimal search engine rankings integrated in the layout.
Corporate by MyThemeShop
Fully responsive and supported on ALL devices, Corporate offers a portfolio section, pricing table options, a built-in subscription box, a contact form, and nearly 600 fonts to choose from. It is also speed optimized and includes a related posts widget to help garner multiple page views from a new customer. This theme has businesses in mind and was made to help optimize a business’s chances of getting repeat customers. It includes social media buttons already integrated into the site and is already search engine optimized.
Top 4 WordPress plugins for businesses
OptinMonster’s main goal is to help increase the conversion rate to your site. It is an extremely popular conversion rate software among bloggers because of the easy to use OptinMonster Builder, which allows users to create optin forms that are already optimized for high conversion rates. The software also promotes A/B split testing on everything from designs to headlines and beyond. They include multiple form types, so you can choose the style of opt in form that works for you, whether it’s a lightbox popup or a slide-in.
Price: $49/yr for basic, $99/yr for plus, $199/yr for pro
Viruses happen. Hacking happens. These are things that you have to remember when you decide to start your blog. Although we’d all like to believe that our websites would never be put under such an attack, it’s always better to be safe than sorry. If your website gets hacked and you have no backups made, guess what? That’s it. Those posts are gone forever. Backup Buddy creates backups of your files, so you can restore to a previous setting whenever something goes wrong with your site. I cannot stress how important this is for your site!
Price: $80/yr to back up 1 ite, $100/yr to back up 10 sites, $150/yr to back up unlimited sites, $297 lifetime to backup unlimited sites and receive lifetime plugin updates
As we discussed earlier, security is a huge concern for websites. If your site can get hacked, they can take just about everything from you. Sucuri is the answer to that problem. The application provides some of the best protection out there from viruses and hackers alike by monitoring your site from DDoS, XXS attacks, malware, brute forcing, and beyond. It is universally loved by bloggers who use it to protect themselves, and you should do the same.
Price: $16.66/month/site for basic, $24.99/month/site for pro, $41.66/month/site for business
Yoast SEO is consistently in the top downloaded plugins on the WordPress marketplace. It allows users to optimize their site for search engines, allowing them to rate higher in results and be seen by a wider audience. It provides an SEO checklist and promises to attract new visitors to your site AND boost conversions, which makes it an important tool for any business that needs to drive extra traffic to the page.